Data & Digital Marketing Analytics

By Amendri Withanage Data is generated on a daily basis all around the world for different purposes in various industries such as crime investigation, weather prediction, sales forecasting etc. In this article we will discuss how big data analytics are used in the healthcare industry and how it has impacted the industry for the better. With the recent outrageous breakouts of pandemics, the survival and growth of healthcare industry is more vital than ever. With the increase of population, the treatment delivery methods evolves fast and some of it could be based on data. The biggest difference between traditional forms of healthcare analysis and big data analysis is that big data health analytics are bound with computer programming. The big data analysis field has the potential to give out necessary insights to arrive into conclusions in the healthcare industry. Big data can help to improve delivery of healthcare for a much less cost than it usually c...

  Background The Digital Age is an emerging online digital marketing company that reaches out to millions of audiences around the world on various topics. Enabling them to expand their knowledge on how various digital marketing trends and emerging technologies are used in industries and encouraging the audience to engage in deep discussions on such areas. In this day and age, brands and industries are converting from conventional media to immersive digital storytelling due to being able to gain better results.  The Healthcare Industry is an area The Digital Age has chosen to create a blog on. With the entry of the recent pandemic, its mutations and the fact the public is exposed to many more viruses daily, Healthcare has never been more sought out for. We feel that it’s the correct time to run posts and educate the public and healthcare providers and companies how the digital world could come in and be applied effectively to this historic and most sought out industry at such...

By : Iyanthie De Silva Health is considered wealth. Having a sound mental health can be considered beyond wealth. As the saying goes, “lose your way, but never your mind”. It is indeed the truth. However, with the increasing cost of living, work stress and complexity among families and society, it is observed that many people suffer mental health conditions at some point in life, even if it may have gone unnoticed. Studies conducted by the university of Maynooth reveals that over 40% of Irish adults suffer from some kind of mental health disorder and one in ten have even attempted suicide. However, many of these individuals are not receiving treatment (Maynooth University, 2022) A further study conducted by the National College of Ireland and Trinity College, revealed the following statistics (Katie McQuillan a b et al., 2022). The most common disorders identified were; Insomnia,  Major Depression Disorder,  Anxiety Disorder,  Alcohol use Disorder With Covid-19 hitting th...

The Importance Of Sleep Getting enough sleep is an essential part of maintaining good health and well-being. The National Sleep Foundation recommends that adults get between 7 and 9 hours of sleep per night (NSF, 2021). However, many individuals struggle to get the recommended amount of sleep, which can have serious consequences for their health. Sleep plays a critical role in regulating many of the body's functions, including metabolism, immune function, and hormone levels (Mayo Clinic, 2021). It also helps improve mood, memory, and cognitive function (Mayo Clinic, 2021). Lack of sleep, on the other hand, can have negative effects on health. Chronic sleep deprivation has been linked to an increased risk of several chronic health problems, including obesity, type 2 diabetes, heart disease, and depression (Mayo Clinic, 2021). It can also impair cognitive function, making it difficult to concentrate and remember information (NSF, 2021). Getting enough sleep is an important part of ma...